Lantern x SiteSmith

Build status and roadmap.

As of July 1, 2026
WEBSITE LIVE
Custom multi-trade site, running now
AI CHATBOT LIVE
24/7 lead capture on the site
PRICING INTEL RUNNING
Real competitor prices, automated
Shipped and live
WebsiteLive

The custom site is live across all four trades. Fast, mobile-first, and built so local customers can find and contact Lantern easily.

AI chatbotLive

A 24/7 assistant on the site captures and qualifies leads, answers common questions, and routes serious buyers straight to the quote form. No lead waits until morning.

Competitive pricing intelligenceRunning

An automated pricing bot is pulling actual competitor prices across the full competitor set. That real market data drives Lantern pricing and positioning, instead of guesswork.

In progress this week
Remaining service pagesThis week

Publishing the full set of service and local service-area pages, each structured to rank for the searches customers actually use.

Google AdsIn progress

Chase is building out the full Google Ads account and campaign structure to capture high-intent search demand.

Coming next
Meta ads plumbingUnderway

Wiring the tracking, pixel, and attribution so every Meta lead is traceable to a booked, paid job. This foundation goes in before any ad spend.

Creative productionStarts week of July 21

Creative shoots begin in about three weeks. Trade-specific hooks, offers, and creative built for the Meta campaigns.

Full SEO and AI search visibilityRolling

Complete SEO build plus generative engine optimization, so Lantern gets found and cited across Google and AI assistants like ChatGPT and Claude, not only traditional search.

The 90-day plan, where we are
FoundationComplete

Infrastructure and site

Research, competitor analysis, and audience mapping done. Website live, AI chatbot live, competitor pricing intelligence running.

NowIn progress

Pages, search, and tracking

Remaining service pages going live, Google Ads build underway, and Meta ads plumbing being wired for full attribution.
We are here

About 3 weeksWeek of July 21

Creative and first Meta launch

Creative shoots begin. First Meta campaigns launch against the primary trades once the plumbing is verified.

Month 2 to 3Scale

Full operation and review

Full multi-trade campaigns, retargeting and lookalike audiences, complete SEO and AI search coverage, then a review to decide where to scale spend.